Still concrete, after all these years...

14 years ago my wife and I decided that this designer concrete would be a great next step for me, after selling my previous company. Concrete countertops were becoming popular, and the product was gaining attention for improvements in stain resistance and cracking. Stereotypes die hard, and I still get questioned about concrete versus every other work surface. Although I have said it before, it bears repeating. "Concrete is not for everyone". Although it is one of the prettiest, it requires the same care as any other natural stone. If some simple disciplines are followed it will look the same for years from purchase. Care such as wiping up acidic spills as soon as is practical and using cutting boards are literally all it takes to keep this luxury product looking great. It is frustrating to see tropes from 20 years ago when concrete countertops were made not unlike sidewalks! Thing is - there are still amateurs doing that and getting the same old results! Two youtube video views and a garage build does not come close to decades of collective experience, a purpose built studio with thousands of dollars of use specific equipment, honed mix designs and specialized delivery equipment. You wouldn't compare a modern vehicle to a home built go cart, but I am asked weekly if my concrete will crack. It doesn't. Period.